The Prospector’s Handbook – The Art of the Cold Call
- One-day program
- What makes a successful salesperson
- Building new business
- Helping people buy
- Measuring the success of a sales call
- How to find, research and approach new customers
- Knowledge of simple proven techniques that will attract interest from prospects
- Understand the proper components of a successful cold call
- Making the telephone call
- Preparing for the initial meeting
- The four steps of diagnosis
- Reaching agreement and asking for commitment
- Build an effective prospecting strategy that works
- Build a proven customer-focused call approach that will secure that “hard to get” appointment
- Learn both the physical and mental aspects of prospecting, from the door handle to the winning contract
- Practical practice role play – complete with cold call, phone call and initial meeting
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